A History of Loyalty Programs, and How They Have Changed
Loyalty and rewards programs have become commonplace in today’s society. Both traditional brick and mortar stores and ecommerce sites
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The Top 10 Best Customer Experiences (and What You Can Learn From Them)
Think about the last great customer experience you had. What made it so amazing? Was it something about the atmosphere?
How to Reactivate Dormant Customers and Get Them to Come Back
Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business
5 Ways VIP Programs Boost Customer Engagement and Loyalty
Repeat customers are critical to your brand’s long-term success, and build the backbone of your revenue source by
The Psychology Behind a Tiered VIP Program
VIP programs have become extremely popular with many of the world’s largest brands. Starbucks, Sephora, and Nordstrom have all
4 Emails You Should Be Sending with Your Rewards Program
Everyone is super excited that Smile is now natively integrated with Bronto, Mailchimp, Klaviyo, and Dotmailer - but what does this
Brand Awareness & Recall - The Complete Customer Journey
Awareness, or more specifically brand awareness, can be described as the extent to which an individual is familiar with a
The 3 Most Effective Rewards for Referral Programs
When you refer a friend to your favorite brands, what motivated you to tell them about it? Chances are it
How to Build Customer Loyalty in eCommerce
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’
Your Loyalty Program's Number One Mistake
So you have a loyalty program (or want to build one) - amazing! There are dozens of reasons a loyalty program
How to Build the Perfect eCommerce VIP Program
If you are looking to create a loyalty program, chances are that you have stumbled across a program that takes
Rewards Case Study: Microsoft Rewards
Recently, Microsoft made a number of changes to refine their Microsoft Rewards program. As a large fan of all things
