Using Loyalty as an Acquisition Tool
Your best acquisition channel doesn’t need to involve stress-inducing amounts of ad spend, hours of creative design and editing, or trying to figure out all the ins-and-outs of how to attend a virtual trade...
Tim Peckover
Top 3 Benefits of Reward Programs for Niche Markets
There’s something special about coming across niche stores that cater exactly to your interests....
The 8 Best Brand Communities and Why They're Successful
Imagine having customers that continue to engage with you beyond your products. This is a...
What is a Brand Community?
When you consider the path that brands take on the journey to success, the most...
Marketing Isn't Only Advertising
While advertising might be the type of marketing that’s easiest to recognize, it’s...
Why Your Loyalty Program Needs to Be Visible on Your Site
If you make a list of the brands you love, the ones that get you...
What Everlane Can Teach You About an Effective Retention Strategy
Anyone interested in ethical fashion and/or ecommerce has undoubtedly heard of Everlane. For the...
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