How to Prepare Your Rewards Program for Black Friday Cyber Monday (+ Examples)
We’re going to say something you might not like to hear: 🛍️Black Friday isn’t about sales—it’s
Tim Peckover
Tim Peckover is the Sr. Manager of Marketing & Community at Smile. A proud father of 3, he is passionately nerdy about ecommerce, copywriting, design, and technology.
Latest
The 8 Best Brand Communities (And How To Build One)
Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand
Traditional Loyalty Programs Work — And We Can Prove It
Despite what you might hear, loyalty programs do work — but only for businesses that can support them. Just as a
Why You Need User-Generated Content (UGC)
Marketing is constantly evolving. Where customers used to be passive listeners, they’re now starting to actively contribute to the
What is a Brand Community?
When you consider the path that brands take on the journey to success, the most successful businesses all have a
How to Turn Customers Into Brand Advocates
When we think about our favorite brands, we only know a lot of them exist because someone told us about
Rewards Case Study: Jimmy John's Freaky Fast Rewards
If you’re looking to get a tasty sandwich and also earn some rewards while you’re at it, you’
The Truth Behind Loyalty Led Growth
“Is a loyalty program really going to help my business?” Growth (and bottom-line) minded brand owners and operators often ask
Why We Became a Remote-first Company
From the beginning, Smile has always hired globally. It wasn’t a mandate, it wasn’t a defined part of
What's Your Ecomm Stack Ep. 01 - Jason Wong from Doe Lashes
In the premiere episode of What's Your Ecomm Stack, Jason Wong from Doe Lashes shares the story behind
How to Build a Rewards Program in Men's Fashion
I might not buy a lot of clothes, but when I do it’s always from the same high quality
How to Leverage Exclusive Events to Build Community
There are lots of ways your can reward your best customers. You can give them discounts, free products, and accelerated
