![The 5 Benefits of Shopify Plus Loyalty Programs](https://blog.smile.io/content/images/2024/06/windows-4nSKsoYyuPQ-unsplash.jpg)
The 5 Benefits of Shopify Plus Loyalty Programs
Loyalty programs are a retention strategy that helps bring customers back to your business while building brand loyalty through rewards, referrals, and VIP programs. The sole purpose of a loyalty program is to turn one-time...