The State of Commerce Customer Loyalty in 2025
With new commerce businesses entering the market every day, there is an increase in competition, making customer loyalty more important
The Smile.io Blog
Make your customers smile with tips on rewards programs, customer retention, and commerce insights from the loyalty platform trusted by 100,000+ brands
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Top 10 Customer Loyalty Programs of 2024
Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it'
100 of the Best Commerce Loyalty Landing Pages
You can have the best loyalty program in the world, but it won’t matter if nobody knows about it.
How Monos Unlocked $8M with their Loyalty Retention Strategy
When it comes to the world of travel, the luggage brand you use has become a status signal of the
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Escaping the Acquisition Death Spiral: Retention Strategies for Ecommerce Brands
Many ecommerce brands that appear successful on the surface are struggling behind the scenes. They’re pouring more and more
Why Loyalty Belongs in Your Stack Now
Acquisition is expensive. If you’re buying clicks and not capturing email, SMS, or loyalty data, you’re basically pouring
How Smile Is Helping Brands Ditch Discounts and Build Healthier Businesses
Too many brands rely on constant discounts to drive sales but at the cost of long-term growth. Smile is helping ecommerce businesses shift from promos to loyalty-driven retention strategies that build stronger, healthier brands.
How Klaviyo, Gatsby, Fluency Firm, and Smile.io are Rethinking Retention Across the Customer Journey
Ecommerce growth in 2025 isn’t about acquisition, it’s about retention. Learn how Klaviyo, Gatsby, Fluency Firm, and Smile.io help brands personalize messaging, build loyalty, activate communities, and unify data to turn one-time buyers into lifelong fans.
How to Build a High-Performing BFCM Lifecycle Marketing Strategy in 2025
Black Friday and Cyber Monday (BFCM) are two of the biggest moments in the retail calendar and they’re only
From One-Time Buyer to Lifelong Customer: The Ecommerce Retention Playbook
In the fast-paced world of ecommerce, customer retention is crucial. It's not just about making a sale. It&
How to Build a Winning Loyalty Campaign: A Guide to Customer Loyalty Marketing Programs
Learn how to build a winning loyalty campaign that drives repeat purchases and boosts customer retention. Explore real-world examples, key strategies, and tips for creating loyalty marketing programs that deliver long-term results.
The Ultimate Guide to Loyalty Program Examples: Real Brands, Real Results
Loyalty programs that actually work. 15+ brand examples, key takeaways, and a framework to build your own.
How Consumer Loyalty Programs and Customer Loyalty Plans Build Repeat Buyers
In the competitive world of business, customer loyalty programs, like those facilitated by platforms such as Smile.io have emerged
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Launching Your Loyalty Program Quickly on Smile Plus
Depending on the size of your store and the complexity of your program, launching an ecommerce loyalty program can be
How Fjällraven Uses In-Person Events to Boost Customer Loyalty
Deep relationships are hard to establish between brands and customers, but in-person events and experiences are one path to making
How to Promote Your Loyalty Program on Instagram
Instagram has become a verb, an adjective, and much more than a photo-sharing app. With more than 2 billion users
