How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community in 2025
The best brands in the world are able to create something far more powerful than a premium product, or even
Gabrielle Policella
Gabrielle's expertise in ecommerce and loyalty spans writing for Shopify apps and merchants, publishing 100+ actionable, data-driven blogs.
Latest
100 of the Best Commerce Loyalty Landing Pages
You can have the best loyalty program in the world, but it won’t matter if nobody knows about it.
6 Tips to Increase Repeat Sales in Shopify in 2025
Repeat purchases are the lifeline of every successful Shopify brand. While customer acquisition is important, retention is a game-changer for
How To Scale An Ecommerce Business (2025 Guide)
💡Key takeaways: - Growing a commerce business involves increasing revenue with increased overhead investments. Scaling a commerce business is increasing
What is a Repeat Customer, and Why are they Profitable?
💡Key takeaways: Repeat customers are more profitable than one-time shoppers. 41% of an ecommerce store’s revenue is created by
How The Minifig Co. Uses Embedded Loyalty to Drive Sales
LEGO© is so much more than a toy brand. The colorful tiny blocks are a global phenomenon and have opened
25 DTC Shopify Brands Featured on Dragons' Den
Dragons' Den is a popular reality TV series where entrepreneurs pitch their business ideas to a panel of venture
Rewards Case Study: PetSmart Treats Rewards (+How to Recreate the Program)
PetSmart is one of the leading pet supplies brands on the market. Whether you’re looking to pamper your pup
How Sloane Tea Boosted Revenue by 370% in 24 Hours with Bonus Points
Tea time is sacred time. Tea drinkers across the globe look forward to the moment when they can take a
How to Seamlessly Migrate Your Rewards Program
Editor’s Note: This post was originally published in 2017 and was updated for accuracy and comprehensiveness on March 22,
Top Loyalty Program Features (+How To Choose The Best Software)
Customers no longer simply appreciate being rewarded for their business—they expect it. Starting an ecommerce store is easier than
What is Customer Engagement, and Why is it Important (in 2025)?
Editor’s Note: This post was originally published in July 2019 and was updated for accuracy and comprehensiveness on March
