Reward Program Strategy
Expert tips on how to build an engaging and customer retention-focused online rewards program.
Latest
Reviews + Loyalty Rewards: How DTC Brands Turn First-Time Buyers Into Repeat Customers
Reviews earn the first sale. Loyalty earns every one after. Here's why pairing Judge.me and Smile is how DTC brands compound social proof into LTV on Shopify.
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Launching Your Loyalty Program Quickly on Smile Plus
Depending on the size of your store and the complexity of your program, launching an ecommerce loyalty program can be
How Fjällraven Uses In-Person Events to Boost Customer Loyalty
Deep relationships are hard to establish between brands and customers, but in-person events and experiences are one path to making
How to Promote Your Loyalty Program on Instagram
Instagram has become a verb, an adjective, and much more than a photo-sharing app. With more than 2 billion users
10 Reasons Customers Are Abandoning Your Loyalty Program (and How to Save Them)
There are tons of loyalty programs out there, and you likely are a part of a few dozen yourself. From
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How High-Volume Brands Use Smile Plus
Smile.io is the most trusted loyalty platform by Shopify Plus merchants, powering some of the best Shopify loyalty programs.
The State of Commerce Customer Loyalty in 2025
With new commerce businesses entering the market every day, there is an increase in competition, making customer loyalty more important
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Embed Loyalty Content Where It Matters On Your Ecommerce Store
A loyalty program can be an important asset to your ecommerce business, and can deliver a significant return on investment.
How to Name Your Loyalty Program (and 5 Examples of Names Done Right)
Naming a loyalty program is important because it adds value to your overall ecommerce brand. Often, the world's
Top 10 Customer Loyalty Programs of 2024
Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it'
How Gamification Can Improve Your VIP Loyalty Program
Gamification is a strategy that many ecommerce brands have implemented as part of their online growth strategy. What started as
