The Cold-Start Problem: How to Launch a Product When You Have Zero Reviews
You have thousands of loyal customers, a loyalty program that drives repeat purchases, and a review library built over years.
Fiona Evans
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Turn Returns Into Retention: How Smile and Loop Keep Customers Coming Back
Returns are the moment every ecommerce brand dreads. But they don't have to be the end of the
Loyalty data, on demand: Smile launches its Sidekick App Extension for Shopify Merchants.
Smile's new Sidekick app extension is live for Shopify merchants. Loyalty data that merchants already track in Smile
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Omnichannel Loyalty Programs: Unifying your customer loyalty experience online and offline
Somewhere in your customer base, there is a shopper who buys your product every week. They have been doing it
Zero-Party Data + Loyalty: The Retention Stack Mid-Market DTC Brands Are Quietly Winning With
Customer acquisition keeps getting more expensive. Retention doesn't, and that's where the math actually works. Every
Reviews + Loyalty Rewards: How DTC Brands Turn First-Time Buyers Into Repeat Customers
Reviews earn the first sale. Loyalty earns every one after. Here's why pairing Judge.me and Smile is how DTC brands compound social proof into LTV on Shopify.
The 4 Shifts Brands Can’t Ignore in 2026 (And How to Win With Retention)
Insights from leading ecommerce brands and platforms on what's working now: from reducing discount dependency to building retention systems that last.
