The Death Spiral of Discounting
Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google first started tracking search results in 2004, the number of searches made for terms like...
Reward Psychology
What makes rewards programs so rewarding, and how can you optimize yours with age-old psychology that really works
What Kind of Rewards Program Should Your Brand Use?
Not too long ago, rewards programs were synonymous with classic points programs. Since then, customer...
The Psychology Behind a Referral Program (and why it works)
Referrals are happening everywhere all the time. Whether it’s asking a friend for a...
How Many Points Should Your First Reward Be Valued At?
If you’ve decided to add a loyalty program to your ecommerce store, chances are...
What is a Loyalty Program?
Every entrepreneur has one goal when they decide to start a business–to find customers,...
How to Grow Your Small Business with Loyalty Marketing
Any small ecommerce store owner knows that loyalty is the customer journey goal you’re...
How to Motivate Your Customers with Incentive Marketing
When I was a kid, my dad would sometimes ask me to help him clean...
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Learn how to grow your ecommerce brand from expert entrepreneurs
Each issue of Talking Shop, we’ll dive deep into a single ecommerce-related topic to share practical insights from small businesses like you.
