What is a Loyalty Program?
Every entrepreneur has one goal when they decide to start a business–to find customers, make them fall in love with their brand, and keep them coming back. One of the tried and tested ways...
Reward Psychology
What makes rewards programs so rewarding, and how can you optimize yours with age-old psychology that really works
How to Grow Your Small Business with Loyalty Marketing
Any small ecommerce store owner knows that loyalty is the customer journey goal you’re...
How to Motivate Your Customers with Incentive Marketing
When I was a kid, my dad would sometimes ask me to help him clean...
What is Customer Acquisition and Why is it Important for Sustainable Growth?
For any entrepreneur, getting your first customer is definitely something to celebrate. You’ve been...
Is Positive Reinforcement the Secret to Customer Behavior?
Knowing what motivates your customers to engage with your brand is a huge part of...
Why the Community Values of Web2 Still Matter
With over 3.5 billion members, the internet is the largest community in existence. It’...
The Trivialization Effect
If you’ve created a rewards program, congratulations - you’ve taken one of the...
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Learn how to grow your ecommerce brand from expert entrepreneurs
Each issue of Talking Shop, we’ll dive deep into a single ecommerce-related topic to share practical insights from small businesses like you.
