How to Motivate Your Customers with Incentive Marketing
When I was a kid, my dad would sometimes ask me to help him clean our car. The idea of helping him was fun, but I hated the thought of getting my hands dirty. To...
Reward Psychology
What makes rewards programs so rewarding, and how can you optimize yours with age-old psychology that really works
What is Customer Acquisition and Why is it Important for Sustainable Growth?
For any entrepreneur, getting your first customer is definitely something to celebrate. You’ve been...
Is Positive Reinforcement the Secret to Customer Behavior?
Knowing what motivates your customers to engage with your brand is a huge part of...
Why the Community Values of Web 2.0 Still Matter
With over 3.5 billion members, the internet is the largest community in existence. It’...
The Trivialization Effect
If you’ve created a rewards program, congratulations - you’ve taken one of the...
How a Strong Brand Community Builds Switching Barriers
Whether you know it or not, switching barriers play a role in every buying decision...
The Psychology of Reciprocity and Rewards
The theory of reciprocity is a concept as old as time. In fact, the oldest...
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