How a Strong Brand Community Builds Switching Barriers
Whether you know it or not, switching barriers play a role in every buying decision you make. From the car you drive to the phone you use, switching barriers are built into our purchases to...
Reward Psychology
What makes rewards programs so rewarding, and how can you optimize yours with age-old psychology that really works
The Psychology of Reciprocity and Rewards
The theory of reciprocity is a concept as old as time. In fact, the oldest...
How to Use Uncertainty and Rewards to Your Advantage
Uncertainty is becoming increasingly popular in ecommerce. From the rise of subscription boxes to the...
The Psychology Behind a Tiered VIP Program
VIP programs have become extremely popular with many of the world’s largest brands. Starbucks,...
The Psychology Behind a Loyalty Points Program
Points programs are one of the most well-known and established retention marketing strategies in the...
The Psychology Behind a Referral Program
Referrals are everywhere. Chances are you share referrals with your friends and they share referrals...
Why You Should Be Marketing With The Lucky Loyalty Effect
You’ve likely run a giveaway, sweepstakes, or contest for your business before. You’d...
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Learn how to grow your ecommerce brand from expert entrepreneurs
Each issue of Talking Shop, we’ll dive deep into a single ecommerce-related topic to share practical insights from small businesses like you.
