The Death Spiral of Discounting
Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google first started tracking search results in 2004, the number of searches made for terms like...
Kirsten Burkard
How to Build Emotional Connections When You're Separated by a Screen
We’re sure you can think of a few brands that you will shop with...
How Gamification Can Improve Your VIP Loyalty Program
You may have heard of the term “gamification” within ecommerce or business. If you haven’...
The 7 Most Creative Rewards Program Names
Editor’s Note: This post was originally published July 11, 2017 and was updated for...
How to Start Using Retention Strategies for Long-Term Success
In ecommerce, if you aren’t moving forward then you’re falling behind. So while...
Top Small Business Marketing Channels to Start Customer Conversations
When you’re choosing marketing channels for your business, it can be tempting to put...
Which Emotions Are the Key to Successful Customer Relationships
“What is your favorite brand and what is it about them that you love?” This...
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Each issue of Talking Shop, we’ll dive deep into a single ecommerce-related topic to share practical insights from small businesses like you.
