The Death Spiral of Discounting
Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google first started tracking search results in 2004, the number of searches made for terms like...
Kirsten Burkard
How to Build Emotional Connections When You're Separated by a Screen
We’re sure you can think of a few brands that you will shop with...
How Gamification Can Improve Your VIP Loyalty Program
You may have heard of the term “gamification” within ecommerce or business. If you haven’...
Which Emotions Are the Key to Successful Customer Relationships
“What is your favorite brand and what is it about them that you love?” This...
How to Improve Your Rewards Program with Effective Email Marketing
When assessing the performance of your rewards program, redemption rate is a metric you’ll...
Why Value-Add Marketing is the Only Marketing Worth Doing (and How to Get Started)
Ads are everywhere! From our phones to other traditional media outlets like print and television,...
3 Reasons Amazon Will Never Inspire True Loyalty
The Amazon brand is often made out to be the big bad wolf of ecommerce....
