When it comes to the customer journey, the desired progression is pretty straightforward: you want people to go from being browsers to purchasers to repeat customers and then, finally, to loyal customers. But there’s...
Editor’s Note: This post was originally published on November 5, 2014 and was updated...
Redemption rate is the best leading indicator of whether your loyalty program is healthy or...
As an ecommerce merchant, you’re probably wondering what you can do to show your...
The best brand communities in the world use the power of VIP tiers to increase...
Whether you are starting a new loyalty program or already have one, you need to...
Editor’s Note: This post was originally published in March, 2016 and was updated for...
