Your Growth Strategy for Next Year Won't Work - Here's Why
If I asked you how are you going to grow your business next month, next quarter, or next year what would you say? Chances are good that your solution to this problem is to either...
Alex McEachern
Starting a Loyalty Program? Simplicity is Key at Launch!
Editor’s Note: This post was originally published October 11, 2017 and was updated for...
A History of Loyalty Programs, and How They Have Changed
Loyalty and rewards programs have become commonplace in today’s society. Both traditional brick and...
The Metrics You Need to Measure Customer Loyalty Online
With the birth of easy-to-use platforms like Shopify and Bigcommerce, competition between ecommerce businesses continues...
Why Brand Awareness Doesn't Matter, and What You Should Focus on Instead!
Brand awareness is useless. There, I said it. As a marketer, I’ve worked for...
Talking Retention - SkillShare's Thoughts on Retention in the Subscription Space
Talking Retention is where we chat customer retention with some of the world’s biggest...
How to Create a Loyalty Brand for Your Rewards Program
Any marketing initiative that your store engages in is an extension of your brand. You...
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Each issue of Talking Shop, we’ll dive deep into a single ecommerce-related topic to share practical insights from small businesses like you.
