What Do Customers Expect From a Loyalty Program?
If I told you that customers are looking for more than discounts and coupons from a loyalty program, would you believe me? Surveys show that the average shopper is part of 15 loyalty programs, but...
Matt Fish
Move Your Marketing Budget Away From Advertising!
What percentage of your marketing budget is dedicated to advertising? If you’re like most...
5 Metrics to Measure the Strength of Your Brand Community
You’ve probably noticed that advertising isn’t quite what it used to be. As...
New Smile App: Gorgias
When you’re up against ecommerce giants like Amazon, the key to differentiating your business...
The 7 Best Ways to Interact with Customers Online
Customer interactions are the lifeblood of your business because they humanize your brand. When customers...
How to Stand Out From Your Competitors
In a world where Amazon controls nearly half of all ecommerce spending, you need more...
Subscribe to the Smile newsletter
Learn how to grow your ecommerce brand from expert entrepreneurs
Each issue of Talking Shop, we’ll dive deep into a single ecommerce-related topic to share practical insights from small businesses like you.
