Why Value-Add Marketing is the Only Marketing Worth Doing (and How to Get Started)
Ads are everywhere! From our phones to other traditional media outlets like print and television, brands are constantly fighting for
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4 Ways to Drive More Engagement with Rewards Program Emails
The foundation for any strong relationship is communication. Luckily, your rewards program is an incredible conversation starter, especially when it
5 Ways to Add More Members to Your Rewards Program
The customers you acquire with ads have a few things in common: * They’re likely to check out as a
How to Improve Your Average Loyalty Redemption Rate
Redemption rate is the best leading indicator of whether your loyalty program is healthy or not. That’s because it
How Do You Know If Your Rewards Program Is Working?
Building a brand community with a rewards program is by far the best retention strategy to grow your business and
Why You Should Always Be Thanking Customers
As an ecommerce merchant, you’re probably wondering what you can do to show your customers some gratitude for their
Is Positive Reinforcement the Secret to Customer Behavior?
Knowing what motivates your customers to engage with your brand is a huge part of building a community they want
10 Reasons Customers Are Abandoning Your Loyalty Program (and How to Save Them)
If you’re anything like me, you’re probably part of dozens of reward programs. On the other hand, if
Why Tiered Programs Are Great for Customer Loyalty
The best brand communities in the world use the power of VIP tiers to increase customer loyalty. Tiers are a
How to Build a Rewards Program in Men's Fashion
I might not buy a lot of clothes, but when I do it’s always from the same high quality
How to Name Your Loyalty Point Currency
Editor’s Note: This post was originally published in March, 2016 and was updated for accuracy and comprehensiveness on Nov
Smile UI has a New Look: Building Your Brand Community Just Got Easier
One of the things the best brand communities have in common is visual appeal. From the colors and logos they
