The Psychology Behind a Tiered VIP Program
VIP programs have become extremely popular with many of the world’s largest brands. Starbucks, Sephora, and Nordstrom have all
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4 Emails You Should Be Sending with Your Rewards Program
Everyone is super excited that Smile is now natively integrated with Bronto, Mailchimp, Klaviyo, and Dotmailer - but what does
Brand Awareness & Recall - The Complete Customer Journey
Awareness, or more specifically brand awareness, can be described as the extent to which an individual is familiar with a
The 3 Most Effective Rewards for Referral Programs
When you refer a friend to your favorite brands, what motivated you to tell them about it? Chances are it
How to Build Customer Loyalty in eCommerce
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’
Your Loyalty Program's Number One Mistake
So you have a loyalty program (or want to build one) - amazing! There are dozens of reasons a loyalty
How to Build the Perfect eCommerce VIP Program
If you are looking to create a loyalty program, chances are that you have stumbled across a program that takes
Rewards Case Study: Microsoft Rewards
Recently, Microsoft made a number of changes to refine their Microsoft Rewards program. As a large fan of all things
CLV to CAC Ratio - Calculating and Understanding the Magic Metric
Learning to calculate industry metrics is extremely important if you want to grow as a business owner. The thing is,
Rewards Case Study: Southwest Airlines Rapid Rewards
When it comes to choosing the perfect airline, there’s no shortage of options for U.S. travellers. With 18
The Easy Way to Calculate Customer Lifetime Value
Editor’s Note: This post was originally published in May 2015 and was updated for accuracy and comprehensiveness on August
Rewards Case Study: Nike Membership
If you’ve ever interviewed for a marketing position, chances are you may have been asked the classic question: “What
