6 Metrics Important to Understanding your Loyalty Program's Success
As many businesses ramp up efforts to acquire new customers through expensive paid ads, it’s easy for them to
Reward Program Strategy
Expert tips on how to build an engaging and customer retention-focused online rewards program.
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What Do Customers Expect From a Loyalty Program?
If I told you that customers are looking for more than discounts and coupons from a loyalty program, would you
5 Ways to Add More Members to Your Rewards Program
The customers you acquire with ads have a few things in common: * They’re likely to check out as a
How to Improve Your Average Loyalty Redemption Rate
Redemption rate is the best leading indicator of whether your loyalty program is healthy or not. That’s because it
How Do You Know If Your Rewards Program Is Working?
Building a brand community with a rewards program is by far the best retention strategy to grow your business and
Why Tiered Programs Are Great for Customer Loyalty
The best brand communities in the world use the power of VIP tiers to increase customer loyalty. Tiers are a
How to Build a Rewards Program in Men's Fashion
I might not buy a lot of clothes, but when I do it’s always from the same high quality
How to Name Your Loyalty Point Currency
Editor’s Note: This post was originally published in March, 2016 and was updated for accuracy and comprehensiveness on Nov
How to Leverage Exclusive Events to Build Community
There are lots of ways your can reward your best customers. You can give them discounts, free products, and accelerated
Starting a Loyalty Program? Simplicity is Key at Launch!
Editor’s Note: This post was originally published October 11, 2017 and was updated for accuracy and comprehensiveness on September
A History of Loyalty Programs, and How They Have Changed
Loyalty and rewards programs have become commonplace in today’s society. Both traditional brick and mortar stores and ecommerce sites
5 Ways VIP Programs Boost Customer Engagement and Loyalty
Repeat customers are critical to your brand’s long-term success, and build the backbone of your revenue source by bringing
