11 Key Retention Metrics You Need to Know
Ecommerce retention is as important as ever with high acquisition costs, economic woes, and increases in brand competition. As the
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How to Calculate Average Order Value and 5 Tips to Increase It
Increasing your customer’s average order value will increase your ecommerce store’s profitability. At first, this seems very logical
Talking Shop: Dr. Sam’s Simplifies Skincare and Ecommerce App Integrations
Skincare is a journey, and for some, an overwhelming one. But what if it didn’t have to be? That’
The Best Ecommerce Customer Loyalty Programs by Industry
Loyalty programs are one of the best ways to build your brand community—the ultimate retention tool for businesses in
6 Shopify Apps that Integrate with Smile.io
What apps are in your ecommerce stack? An ecommerce stack is the collection of different apps you have added and
The Death Spiral of Discounting
Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google
Talking Shop: Email Marketing Best Practices with Klaviyo
If there’s any form of digital marketing that widely debated by experts, it’s email marketing. Some marketers think
3 Reward Program Examples for Subscription Boxes
Subscription-based companies have earned a spot in taking ecommerce companies further and truly becoming direct-to-consumer brands. You can pretty much
Should Your Loyalty Program Offer Transactional or Experiential Rewards?
Have you ever thought about the best way to reward your customers for their loyalty? While you could stick to
Big Success and Brand Loyalty with MiniZoo
This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the
The Most Unique Loyalty Programs in Ecommerce
Every good loyalty program incentivizes one-time customers to return for a repeat purchase. But great loyalty programs give customers an
What Kind of Rewards Program Should Your Brand Use?
Not too long ago, rewards programs were synonymous with classic points programs. Since then, customer preferences and competitive landscapes have
