The Easy Way to Calculate Customer Lifetime Value
Editor’s Note: This post was originally published in May 2015 and was updated for accuracy and comprehensiveness on August
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Rewards Case Study: Nike Membership
If you’ve ever interviewed for a marketing position, chances are you may have been asked the classic question: “What
Sweet Tooth is Now Smile.io
Smile.io represents everything we’ve learned so far: how to help businesses make customers happy, and how to build
Does Color Psychology Impact Customer Loyalty?
When it comes to customer loyalty, there are countless resources that discuss the different ways you can build lasting relationships
Defining The Three Types of Customer Commitment
You don’t have to look much further than the different definitions of commitment to see that, depending on the
How to Use the Sunk Cost Effect to Motivate Your Customers
Have you ever wondered why a friend keeps returning to a relationship that clearly isn’t working? Maybe you’ve
The Future of Loyalty Programs
No matter how good an idea is, chances are it won’t succeed unless it’s adaptable. Even a successful
Customer Experience Spotlight: Patagonia
When I was younger, my brothers and I were obsessed with a National Geographic VHS tape our Dad had. While
How to Increase Loyalty Program Participation
Loyalty program participation and enrollment are two completely different things, even if many of us choose to ignore it. Participation
The Top eCommerce Blogs & the eCom Experts Behind Them
There are a ton of great ecommerce resources out there! You have: podcasts, ebooks, video shows, blogs, and more. With
How to Turn an eCommerce Shopper Into a Loyal Customer
To answer this question we first have to establish “What is a loyal customer?” We need to know what they
Benefits of Online Loyalty Programs Over In-Store Loyalty Cards
Loyalty programs have been around since the early 1700s [https://blog.smile.io/a-history-of-loyalty-programs], but they really rose to fame
