![Brand Awareness & Recall - The Complete Customer Journey](https://blog.smile.io/content/images/Brand-Awareness-and-Recall-Feature.png)
Brand Awareness & Recall - The Complete Customer Journey
Awareness, or more specifically brand awareness, can be described as the extent to which an individual is familiar with a particular product, service, or brand. There are two forms of awareness: top-of-mind and aided-recall. Top-of-mind...