The Best eCommerce Loyalty Programs

July 14, 2017

Editor’s Note: This post was originally published in December 2014 and was updated for accuracy and comprehensiveness on July 14, 2017.


Here at, we believe that loyalty rewards programs are the perfect retention tool for businesses in any industry.  In the past, we’ve compiled lists of amazing loyalty program examples in a number of different industries but the one request we kept getting from you (the readers) was to create a larger collection of the absolute best ecommerce loyalty programs around.

The following list was put together to give you inspiration when putting together your own loyalty program, no matter what stage you’re at. If you are considering a loyalty program but aren’t sure if it can work for your brand, you can take our free loyalty assessment. We've also put together a guide that takes lessons from the best loyalty programs on the planet and gives you a step-by-step walkthrough on how you can build a program just like theirs!

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Now without further ado, let's get to the examples!


The Best eCommerce Loyalty Programs in Fashion  

evy's tree’s Whos Hoo

best ecommerce loyalty programs evy's tree

Built with for Shopify
% Back: 5%
Country of Origin: United States
Best Part of Program: Matches Brand Message 


evy's tree has done a fantastic job matching their loyalty program to their brand. As a women’s apparel company, they’ve gone to a lot of effort to make their program feminine and trendy.  With lots of soft pinks and pastels, evy’s tree’s communications add a personal touch that matches the brand fantastically - all while appealing to their target audience. On top of that, they also have an amazing rewards explainer page that makes their program that much more accessible and appealing.

inkbox's TRIBE

best ecommerce loyalty programs inkbox

Built with for Shopify   
% Back: 2.5%
Country of Origin: United States
Best Part of Program: Easy Redemption 


inkbox’s loyalty program has seen phenomenal success since launching in late 2016.  With over 100,000 program members, inkbox’s TRIBE program encourages customers to share their brand experiences and connect with others through referrals and social media.  This not only increases the brand’s marketing reach, but also fosters a sense of community that feels authentic and rewarding.

Gilt's Gilt Insider

best ecommerce loyalty programs gilt

Read the GILT Insider Case Study   
% Back: 3%
Country of Origin: United States
Best Part of Program: Tiered Benefits 

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Gilt does an amazing job encouraging their customers to engage with their loyalty program by offering an effective tiered program. By providing great rewards for moving to the next tier, Gilt is motivating customers to spend more and be more active within their program. Some rewards include early access to sales, an exclusive first look at new products, and preferred customer service - all of which are highly valuable for customers looking to be on the inside edge of fashion.


Nordstrom's Fashion Rewards

best ecommerce loyalty programs nordstrom

See the Nordstrom Rewards Case Study   
% Back: 2%
Country of Origin: United States
Best Part of Program: Extra Point Days


While Nordstrom Rewards offers a ton of features that make the loyalty program great, there is one that really stands out: extra point days. Several times a year, Nordstrom gives customers the chance to earn bonus points on all of their purchases, increasing program engagement and interest.  This is also a super effective campaign for promoting your loyalty program, making Nordstrom Rewards one of the best ecommerce loyalty programs.


The Best eCommerce Loyalty Programs in Subscriptions  

Bulu Box’s Reward Points

best ecommerce loyalty programs bulu box

Built with MageRewards  
% Back: Varies
Country of Origin: United States
Best Part of Program: Customer Feedback


A significant component of Bulu’s loyalty program is customer feedback.  Every month, shoppers are invited to review the products they received in their subscription box in exchange for points.  By incentivizing their reviews and surveys, Bulu Box is able to secure valuable information on which items they should keep  and which should be replaced.  This not only ensures an amazing customer experience but also promotes the creation of brand advocates.


Julep Maven's Jules

best ecommerce loyalty programs julep

Built with MageRewards
% Back: 15%
Country of Origin: United States
Best Part of Program: The Style Profile

When customers register for Julep’s Jules program, they are asked to complete a short quiz about the types of beauty products they enjoy.  This quiz - known as The Style Profile - is what ultimately determines what types of products will be included in each shopper’s subscription box, ensuring customers only receive what they actually want.  This small but impactful feature of their registration process is a great way to encourage customers to register for the program and a major reason that Jules is one of the best ecommerce loyalty programs.  


The Best eCommerce Loyalty Programs in Supplements

Muscle & Strength Rewards

best ecommerce loyalty programs muscle and strength
Built with MageRewards
 % Back: Varies
Country of Origin: United States
Best Part of Program: The Reward Catalog


Without a doubt, Muscle & Strength’s Muscle & Strength Rewards is one of the best ecommerce loyalty programs out there.  As a member, customers can earn points for completing a variety of different actions, including completing a purchase, referring their friends, celebrating a birthday, and more.  The best part, however, is the rewards catalog, which lets customers spend points on merchandise as opposed to simply getting a traditional discount. Offering these “points products” is a great way to create a loyalty program that feels exclusive and keeps customers coming back for more. 


Predator Nutrition Pointsbest ecommerce loyalty programs predator nutrition

% Back: 3% Select Brands / 1.5% All Others
Country of Origin: United Kingdom
Best Part of Program: Extra Points for Certain Brands 


At the end of a the day, a loyalty program is meant to boost an ecommerce site’s profitability. Predator Nutrition took this goal seriously by rewarding more points to customers that purchase high margin/preferred brands. This tactic allows Predator to easily motivate every customer who joins their program to buy the brands they prefer, increasing average order value and customer lifetime value all at once.   


The Best eCommerce Loyalty Programs in Beauty

e.l.f.’s Beauty Squadbest ecommerce loyalty programs e.l.f.

% Back: 10%
Country of Origin: United States
Best Part of Program: The Tiered Program


e.l.f. was one of the most exciting programs to launch in 2016, largely because of their outstanding tiered customer experience.  No matter which tier they’re a part of, customers are treated to diverse and valuable rewards that complement their lifestyle and shopping habits.  This variety keeps customers engaged and motivated to participate, creating a thriving brand community that others want to be a part of.


Glow Recipe's Glow Miles

best ecommerce loyalty programs glow recipe

Built with for Shopify
% Back: 10%
Country of Origin: United States
Best Part of Program: Encourages Registration


Glow Recipe is one of the best examples of a fully branded loyalty program.  From top to bottom, their program correlates with the rest of marketing efforts, complementing the store perfectly.  In addition, their program does a fantastic job of encouraging potential customers to register for an account.  With a big call to action banner on their homepage and the promise of birthday rewards, loyalty points, and exclusive product previews, Glow Recipe make shoppers an offer they can’t refuse.  This - among other things - makes Glow Recipe one of the best ecommerce loyalty programs in the beauty industry.


Spectrum Collection's Spectrum Rewards

best ecommerce loyalty programs spectrum

Built with for Shopify
% Back: 5%
Country of Origin: United Kingdom
Best Part of Program: The Explainer Page


A program is not effective if your customers don’t know how it works! Spectrum Collections does a fantastic job explaining exactly how customers can interact with their program on their beautifully branded explainer page. With custom colors and icons, Spectrum walks customers through the benefits of joining, making it an easy decision to register.  If you are new to the concept of an explainer page, check out a few of our favorite explainer pages! 


Sephora's Beauty Insider & VIB

best ecommerce loyalty programs sephora

Read the Sephora VIB Case Study
% Back: N/A
Country of Origin: United States
Best Part of Program: Reward Exclusivity


Sephora is undoubtedly one of the best ecommerce loyalty programs out there. In fact, it’s probably more accurate to say that it’s one of the best loyalty programs, period. Most of the program’s success stems from a high level of exclusivity and a variety of status-based rewards.  As VIB Rouge members, customers are treated to rewards that play on their status in the program, including invites to parties and events and exclusive access to the Beauty Studio.  Customers can unlock access to VIB Rouge (the highest tier in their program) and its incredible benefits after spending $1,000 in one calendar year.


StriVectin's Inner Circle Rewardsbest ecommerce loyalty programs strivectin

Built with MageRewards
% Back: 8%
Country of Origin: United States
Best Part of Program: Points-Only Products


Points-only products are great for a loyalty program because they play off of exclusivity and scarcity to create a strong motivator. Simply put, customers love having things that others can’t have. StriVectin capitalizes on this by rewarding customers with products that are not available to regular shoppers.  As a member of Inner Circle, customers can unlock special products with their rewards points they simply can’t get anywhere else, delivering an unparalleled exclusive experience.  


The Best eCommerce Loyalty Programs for Specialty Products

Nike's NikePlus (Nike+)

best ecommerce loyalty programs nike

Read the Nike+ Case Study
% Back: N/A
Country of Origin: United States
Best Part of Program: Mobile App


Mobile commerce is on the rise, which means brands need to make sure their customer experience (and rewards program) are optimized for it.  Nike puts mobile at the top of their priorities, developing a number of apps that complement the Nike+ program and allow customers to take it with them wherever they go.  With this level of accessibility, customers can easily access and benefit from the program everyday, resulting in high engagement and even higher customer satisfaction.


D'Addario's Players Circlebest ecommerce loyalty programs d'addario

Built with MageRewards
% Back: Varies
Country of Origin: United States
Best Part of Program: The Customer Profile


D’Addario has one of the coolest ecommerce loyalty programs I have ever seen! While the roots of the program are fairly typical, with customers earning points online and instore, D’Addario takes it a step further by incorporating unique codes that then need to be entered online.  Additionally, members are also encouraged to create a profile that outlines their musical and product preferences. These little details personalize the program in ways the average points program doesn’t, and ensures that each interaction is tailored to every customer’s needs.

GONGSHOW's Gonger Nation Rewards Clubbest ecommerce loyalty programs GONGSHOW

Built with MageRewards
 % Back: 5%
Country of Origin: Canada
Best Part of Program: The Explainer Page


GONGSHOW is one of the most visually appealing programs I have ever seen, and this is due largely in part to their explainer page. Through a sleek combination of text and images, the page explains everything the program rewards for in a couple of seconds.  The best part?  They reward for a lot!  From purchases, to reviews, to social sharing and referrals, customers are given ample opportunities to engage and earn.  With so many ways to get involved, it truly is one of the best ecommerce loyalty programs out there.


Indigo's Plum Rewards

best ecommerce loyalty programs indigo

Read the Indigo Plum Rewards Case Study
% Back: 2%
Country of Origin: Canada
Best Part of Program: Encourages Online Shopping


I have labelled Plum rewards as one of the best ecommerce loyalty programs because it has successfully helped Indigo establish an online presence.  Indigo realized very early on that the market for physical books is not what it used to be. This led the bookseller to expand their product catalog to include a great variety of items besides just books. Now, Indigo is seen as a lifestyle brand with a huge hand in ecommerce. Indigo’s Plum Rewards program offers additional points for shoppers to make purchases online where margins are higher, securing more revenue and an obvious incentive to join the program.


Public Desire's Baes With Benefits 

best ecommerce loyalty programs public desire

Built with MageRewards
% Back: 1%
Country of Origin: United Kingdom
Best Part of Program: Branded Experience


As a fashion footwear retailer, Public Desire understands the importance of making a good first impression.  With Baes With Benefits, they took the time to design an extraordinary rewards page that incorporates video, custom images, and brand-specific color themes.  In addition, their program name speaks to their target audience, relating the brand to their ideal customer with only a few simple words.  This attention to detail helps build an exciting brand community that customers want to be a part of.


Switch Kiteboarding's Switch Rewards 

best ecommerce loyalty programs switch kiteboarding

Built with for Magento
% Back: 1%
Country of Origin: New Zealand
Best Part of Program: Video Reviews


Switch knows that their customer are looking at product reviews before they make a purchase. In order to make sure that customers leave reviews to help future customers make a more informed decision, Switch rewards points for leaving a written review. But they didn’t stop there!  They take it one step further by rewarding customers more points for creating video reviews. Switch understands that seeing is believing, and this makes it easier for customers to fall in love with their products and become customers for life.


Walgreens' Balance Rewardsbest ecommerce loyalty programs walgreens

Read the Walgreen’s Balance Rewards Case Study
% Back: 10%
Country of Origin: United States
Best Part of Program: Unique Ways to Earn


The Balance Rewards program is a very interesting one. While the program has elements of a basic loyalty program (like earning for everyday purchases), they also reward their customers for monitoring their fitness. You can earn rewards for tracking activity, recording weight, and quitting smoking.  This is a genius way of incorporating their company’s values into their loyalty program because it aligns perfectly with their brand image of living a healthy lifestyle.  For this reason, I consider it a top ecommerce loyalty program.

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