How to Leverage Exclusive Events to Build Community
There are lots of ways your can reward your best customers. You can give them discounts, free products, and accelerated
Commerce Tips
Highlighting the latest trends, tips & insights in the ecommerce industry.
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The Top 10 Best Customer Experiences (and What You Can Learn From Them)
Think about the last great customer experience you had. What made it so amazing? Was it something about the atmosphere?
How to Reactivate Dormant Customers and Get Them to Come Back
Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business
Brand Awareness & Recall - The Complete Customer Journey
Awareness, or more specifically brand awareness, can be described as the extent to which an individual is familiar with a
How to Build Customer Loyalty in eCommerce
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’
CLV to CAC Ratio - Calculating and Understanding the Magic Metric
Learning to calculate industry metrics is extremely important if you want to grow as a business owner. The thing is,
The Easy Way to Calculate Customer Lifetime Value
Editor’s Note: This post was originally published in May 2015 and was updated for accuracy and comprehensiveness on August
How Long Does It Take to Start a Loyalty Program?
It’s no secret that customer retention is a big deal. As the ecommerce world continues to evolve, more and
The Future of Loyalty Programs
No matter how good an idea is, chances are it won’t succeed unless it’s adaptable. Even a successful
How to Increase Loyalty Program Participation
Loyalty program participation and enrollment are two completely different things, even if many of us choose to ignore it. Participation
The Top eCommerce Blogs & the eCom Experts Behind Them
There are a ton of great ecommerce resources out there! You have: podcasts, ebooks, video shows, blogs, and more. With
How to Turn an eCommerce Shopper Into a Loyal Customer
To answer this question we first have to establish “What is a loyal customer?” We need to know what they
