What is Sustainable Growth for Small Businesses?
The faster you can make new sales and grow your brand the better, right? Not necessarily. In order to ensure
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What is a Customer Base, and Why Does it Matter for your Small Business?
So you’ve launched your ecommerce store; now what do you do? It’s time to build your customer base,
What is Customer Acquisition and Why is it Important for Sustainable Growth?
For any entrepreneur, getting your first customer is definitely something to celebrate. You’ve been working for months, or maybe
5 Examples of the Best Customer Engagement Campaigns
As a consumer, we are exposed to thousands of brands every single day. Whether we’re scrolling through social media
What Do Customers Expect From a Loyalty Program?
If I told you that customers are looking for more than discounts and coupons from a loyalty program, would you
Why Value-Add Marketing is the Only Marketing Worth Doing (and How to Get Started)
Ads are everywhere! From our phones to other traditional media outlets like print and television, brands are constantly fighting for
4 Ways to Drive More Engagement with Rewards Program Emails
The foundation for any strong relationship is communication. Luckily, your rewards program is an incredible conversation starter, especially when it
5 Ways to Add More Members to Your Rewards Program
The customers you acquire with ads have a few things in common: * They’re likely to check out as a
How to Improve Your Average Loyalty Redemption Rate
Redemption rate is the best leading indicator of whether your loyalty program is healthy or not. That’s because it
How Do You Know If Your Rewards Program Is Working?
Building a brand community with a rewards program is by far the best retention strategy to grow your business and
Why You Should Always Be Thanking Customers
As an ecommerce merchant, you’re probably wondering what you can do to show your customers some gratitude for their
Is Positive Reinforcement the Secret to Customer Behavior?
Knowing what motivates your customers to engage with your brand is a huge part of building a community they want
