How Under the Nile Builds Loyalty with Short Customer Life Cycles
This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the
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The Ultimate Guide to Customer Retention
Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long
Rewards Case Study: LEGO VIP Rewards Program
From LEGOLAND to The Lego Movie to the pain you feel when you step on a small piece, LEGOs are
Rewards Case Study: Sephora’s Beauty Insider
Sephora’s Beauty Insider Program is one of the most well-known rewards programs in retail and ecommerce loyalty communities. Time
12 Sustainable Small Businesses to Support Without the Guilt
It can be difficult to find sustainable brands that really practice what they preach. With all the greenwashing noise out
Taking The Stress Out of Lunchtime with Adventure Snacks
This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the
7 Outstanding Examples of VIP Programs
Tiered programs are becoming an increasingly effective tool for encouraging customer engagement and participation. As rewards marketing continues to gain
Stickers, Stationary, and Success with Sticky Rice Sisters
This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the
Rewards Case Study: Marriott Rewards
If you’re a regular here on our blog, you know the Smile.io team regularly covers loyalty and rewards
How to Calculate Purchase Frequency, and 3 Tips to Improve It (in 2025)
In ecommerce, acquiring customers is only one piece of a big pie. It’s equally important that you understand and
How to Turn Referral Traffic Into Purchases
Referral programs are a great tool for driving more traffic to your store, but more traffic doesn’t necessarily mean
The Psychology Behind a Referral Program (and why it works)
Referrals are happening everywhere all the time. Whether it’s asking a friend for a recommendation or using a referral
