12 Sustainable Small Businesses to Support Without the Guilt
It can be difficult to find sustainable brands that really practice what they preach. With all the greenwashing noise out
Gabrielle Policella
Gabrielle's expertise in ecommerce and loyalty spans writing for Shopify apps and merchants, publishing 100+ actionable, data-driven blogs.
Latest
7 Outstanding Examples of VIP Programs
Tiered programs are becoming an increasingly effective tool for encouraging customer engagement and participation. As rewards marketing continues to gain
Stickers, Stationary, and Success with Sticky Rice Sisters
This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the
How to Calculate Purchase Frequency, and 3 Tips to Improve It (in 2025)
In ecommerce, acquiring customers is only one piece of a big pie. It’s equally important that you understand and
How to Turn Referral Traffic Into Purchases
Referral programs are a great tool for driving more traffic to your store, but more traffic doesn’t necessarily mean
Quality Crafting with Unwind Studio
This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the
Rewards Case Study: Tim Hortons Rewards
If you’re familiar with Canadian culture you’ve probably heard of the largest coffee chain in the country–Tim
EATABLE Popcorn Brings Snacking to a New Level
This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the
What is Customer Retention, and Why is it Important?
As we enter a period of economic uncertainty, one thing will be more important than anything else for small business
5 Loyalty Program Examples in the Fashion Industry
When you look at the numbers, the fashion industry is an extremely attractive market to be in (pun fully intended)
6 Loyalty Program Examples in the Beauty Industry
The beauty industry is one of the most competitive markets out there. With extremely high purchase frequency and an ever-broadening
Rewards Case Study: tarte perks
On average, the beauty industry generates $100 billion worldwide, expected to reach $120 billion by 2025. With thousands of brands
