Why Waiting to Launch a Loyalty Program is Costing You Money
Editor’s Note: This post was originally published in 2016 and was updated for accuracy and comprehensiveness on November 17,
Reward Psychology
What makes rewards programs so rewarding, and how can you optimize yours with age-old psychology that really works
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What is Customer Loyalty?
Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones
Traditional Loyalty Programs Work — And We Can Prove It
Despite what you might hear, loyalty programs do work — but only for businesses that can support them. Just as a
The Death Spiral of Discounting
Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google
What Kind of Rewards Program Should Your Brand Use?
Not too long ago, rewards programs were synonymous with classic points programs. Since then, customer preferences and competitive landscapes have
The Psychology Behind a Referral Program (and why it works)
Referrals are happening everywhere all the time. Whether it’s asking a friend for a recommendation or using a referral
How Many Points Should Your First Reward Be Valued At?
If you’ve decided to add a loyalty program to your ecommerce store, chances are you have a lot of
What is a Loyalty Program?
Every entrepreneur has one goal when they decide to start a business–to find customers, make them fall in love
How to Grow Your Small Business with Loyalty Marketing
Any small ecommerce store owner knows that loyalty is the customer journey goal you’re aiming for. You want customers
What is Customer Acquisition and Why is it Important for Sustainable Growth?
For any entrepreneur, getting your first customer is definitely something to celebrate. You’ve been working for months, or maybe
Is Positive Reinforcement the Secret to Customer Behavior?
Knowing what motivates your customers to engage with your brand is a huge part of building a community they want
The Psychology Behind a Tiered VIP Program
VIP programs have become extremely popular with many of the world’s largest brands. Starbucks, Sephora, and Nordstrom have all
