What is Sustainable Growth for Small Businesses?
The faster you can make new sales and grow your brand the better, right? Not necessarily. In order to ensure
Commerce Tips
Highlighting the latest trends, tips & insights in the ecommerce industry.
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What is a Customer Base, and Why Does it Matter for your Small Business?
So you’ve launched your ecommerce store; now what do you do? It’s time to build your customer base,
5 Examples of the Best Customer Engagement Campaigns
As a consumer, we are exposed to thousands of brands every single day. Whether we’re scrolling through social media
Why Value-Add Marketing is the Only Marketing Worth Doing (and How to Get Started)
Ads are everywhere! From our phones to other traditional media outlets like print and television, brands are constantly fighting for
Why You Should Always Be Thanking Customers
As an ecommerce merchant, you’re probably wondering what you can do to show your customers some gratitude for their
How to Leverage Exclusive Events to Build Community
There are lots of ways your can reward your best customers. You can give them discounts, free products, and accelerated
The Top 10 Best Customer Experiences (and What You Can Learn From Them)
Think about the last great customer experience you had. What made it so amazing? Was it something about the atmosphere?
How to Reactivate Dormant Customers and Get Them to Come Back
Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business
Brand Awareness & Recall - The Complete Customer Journey
Awareness, or more specifically brand awareness, can be described as the extent to which an individual is familiar with a
How to Build Customer Loyalty in eCommerce
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’
CLV to CAC Ratio - Calculating and Understanding the Magic Metric
Learning to calculate industry metrics is extremely important if you want to grow as a business owner. The thing is,
The Easy Way to Calculate Customer Lifetime Value
Editor’s Note: This post was originally published in May 2015 and was updated for accuracy and comprehensiveness on August
