11 Key Retention Metrics You Need to Know
Ecommerce retention is as important as ever with high acquisition costs, economic woes, and increases in brand competition. As the
Commerce Tips
Highlighting the latest trends, tips & insights in the ecommerce industry.
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How to Calculate Average Order Value and 5 Tips to Increase It
Increasing your customer’s average order value will increase your ecommerce store’s profitability. At first, this seems very logical
How to Create a Loyalty Program on Wix
The entry barriers to creating an ecommerce business today are much lower with access to ecommerce platforms, apps, and products
3 Types of Video Marketing Strategies to Increase Your Conversion Rate
Video marketing is one of the most successful ways to market products. To achieve your desired conversion rate, you have
5 Benefits of Building an Online Brand Community
Community is at the core of successful DTC ecommerce brands like Blume, Pura Vida Bracelets, Allbirds, Cuts Clothing, (and many
Why You Need User-Generated Content (UGC)
Marketing is constantly evolving. Where customers used to be passive listeners, they’re now starting to actively contribute to the
How DTC Brands Can Create an Inbound Marketing Funnel
If you’ve started thinking about marketing your ecommerce brand you’ve probably heard the term content marketing thrown around.
How to Build a Successful Brand Community
If you’ve ever joined a dedicated Facebook group for your favorite clothing brand or commented on a forum about
5 Marketing Automation Workflow Ideas (And How They Promote Loyalty)
Imagine this situation—a customer sees your ad promoting your brand, clicks through to your website, adds a product to
What is a Brand Community?
When you consider the path that brands take on the journey to success, the most successful businesses all have a
7 Strategies for Attracting the Sustainable Consumer
As the attention to environmental issues becomes increasingly mainstream and consumers become more mindful of their effect on the planet,
How to Build an Ecommerce Marketing Strategy
If you’ve just started an ecommerce business (or are thinking about it), chances are you’ve thought about how
