How to Build a Successful Brand Community
If you’ve ever joined a dedicated Facebook group for your favorite clothing brand or commented on a forum about
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Highlighting the latest trends, tips & insights in the ecommerce industry.
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5 Marketing Automation Workflow Ideas (And How They Promote Loyalty)
Imagine this situation—a customer sees your ad promoting your brand, clicks through to your website, adds a product to
What is a Brand Community?
When you consider the path that brands take on the journey to success, the most successful businesses all have a
7 Strategies for Attracting the Sustainable Consumer
As the attention to environmental issues becomes increasingly mainstream and consumers become more mindful of their effect on the planet,
How to Build an Ecommerce Marketing Strategy
If you’ve just started an ecommerce business (or are thinking about it), chances are you’ve thought about how
How To Start an Ecommerce Business (in 2025)
Inspiration strikes. You’ve got a genius business idea and you’re ready to share it with the world. But
The 5 Types of Online Shoppers and How to Get Them to Buy
Often ecommerce businesses will focus solely on the acquisition of a customer. Regardless if those customers are qualified or have
5 Social Responsibility Strategies to Implement in 2025
Social responsibility is much more than a buzzword. It’s the belief that businesses should be positively impacting the world
What is Social Responsibility?
Customers are demanding more than just a great product these days. Having a good product and offering a delightful customer
The Ultimate Guide to Customer Retention
Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long
How to Calculate Purchase Frequency, and 3 Tips to Improve It (in 2025)
In ecommerce, acquiring customers is only one piece of a big pie. It’s equally important that you understand and
How to Turn Customers Into Brand Advocates
When we think about our favorite brands, we only know a lot of them exist because someone told us about
