Loyalty Programs vs. Pay to Join Memberships
True customer loyalty is essential for every ecommerce brand. And it’s earned through the experiences a customer has with
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5 Steps to Grow Your Ecommerce Business with Email Marketing
Unless you’re a 5-year-old at a playground, friendships usually form over time. Bonds emerge from mounting interactions and shared
How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community in 2025
Editor’s Note: This post was originally published on January 14, 2019 and was updated for accuracy and comprehensiveness on
10 of the Best Loyalty Program Email Examples We've Seen
Editor’s Note: This post was originally published on May 19, 2022, and was updated for accuracy and comprehensiveness on
10 Onsite Marketing Examples In Ecommerce (for 2025)
Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. With
The Role of CRO Tools in Optimizing Loyalty Programs
Once a loyalty program is launched, the work is far from over. It's imperative to continuously refine the
The 8 Best Brand Communities (And How To Build One)
Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand
The 10 Best Storytelling Brands
Editor’s Note: This post was originally published on September 27, 2019, and was updated for accuracy and comprehensiveness on
How Small Brands Can Play Big With Holiday Packaging
The holiday season is a unique opportunity for small brands to shine, as customer sentiment is malleable, and word-of-mouth referrals
What is First-Party Data and Why Focus on it in 2025
You've just clicked into this blog post, arriving through one of several pathways – perhaps an email, a direct
Building Profitable Pricing Strategies on Leading Marketplaces
In the ever-evolving landscape of ecommerce, building a profitable pricing strategy is like orchestrating a symphony that can significantly impact
10 Examples of Customer Retention Campaigns
Customer retention is the key to fostering genuinely loyal customers. These customers make more purchases than one-time shoppers, promote your
