How DTC Brands Can Create an Inbound Marketing Funnel
If you’ve started thinking about marketing your ecommerce brand you’ve probably heard the term content marketing thrown around.
Gabrielle Policella
Gabrielle's expertise in ecommerce and loyalty spans writing for Shopify apps and merchants, publishing 100+ actionable, data-driven blogs.
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How to Build a Successful Brand Community
If you’ve ever joined a dedicated Facebook group for your favorite clothing brand or commented on a forum about
Rewards Case Study: Amazon Prime
Not too long ago when you’d mention the word ecommerce, Amazon was the only thing that came to mind
12 Small Businesses that Support the LGBTQIA+ Community All Year Round
Every year there are thousands of parades, celebrations, and protests supporting the LGBTQIA+ community. While most of these events take
15 Indigenous-Owned Small Businesses to Shop From
June is National Indigenous History Month in Canada, a time dedicated to recognizing the history, cultural heritage, resilience, and contributions
Viking Waffles Sets Sail to Reinvent Healthy Eating
This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the
How to Build an Ecommerce Marketing Strategy
If you’ve just started an ecommerce business (or are thinking about it), chances are you’ve thought about how
15 Asian-Owned Brands to Support During Asian Heritage Month
May is Asian Heritage Month in Canada and AAPI (Asian American Pacific Islanders) Heritage Month in the United States. This
How To Start an Ecommerce Business (in 2025)
Inspiration strikes. You’ve got a genius business idea and you’re ready to share it with the world. But
5 Social Responsibility Strategies to Implement in 2025
Social responsibility is much more than a buzzword. It’s the belief that businesses should be positively impacting the world
What is Social Responsibility?
Customers are demanding more than just a great product these days. Having a good product and offering a delightful customer
Rewards Case Study: Sephora’s Beauty Insider
Sephora’s Beauty Insider Program is one of the most well-known rewards programs in retail and ecommerce loyalty communities. Time
