What is Customer Engagement, and Why is it Important (in 2025)?
Editor’s Note: This post was originally published in July 2019 and was updated for accuracy and comprehensiveness on March
Gabrielle Policella
With 6+ years in ecommerce and loyalty, Gabrielle is Smile.io’s Content Marketing Specialist. Her expertise spans writing for Shopify apps and merchants, publishing 100+ actionable, data-driven blogs.
Latest
How Loyalty Drove Over 8 Figures in Sales for Diamond Art Club
Every successful DTC brand starts with a “why.” Why did the founder create the brand? Why should customers care? Why
How Loyalty Influenced $1.67M in Revenue for Live Bearded
Live Bearded is a men’s grooming brand that sells beard care and grooming products. Founded in 2016 on the
A Flawless High-Volume Loyalty Program Migration with Dr. Sam's
Dr. Sam’s is a simple, no-fuss skincare brand created by Dr. Sam Bunting with her 20+ years of expertise.
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How High-Volume Brands Use Smile Plus
Smile.io is the most trusted loyalty platform by Shopify Plus merchants, powering some of the best Shopify loyalty programs.
Talking Shop: Building a Lifestyle Brand with Live Bearded
Everybody wants to feel like they’re a part of something. Humans crave connection and community because it leaves us
8 Examples of Creative Reward Points Names
Editor’s Note: This post was originally published in April 2017 and was updated for accuracy and comprehensiveness on January
10 of the Best Loyalty Program Email Examples We've Seen
Editor’s Note: This post was originally published on May 19, 2022, and was updated for accuracy and comprehensiveness on
Talking Shop: 2023 Year-End Reflections with Kiyoko Beauty
2023 is coming to a close, and what better time to reflect? December is when we check in with our
The 10 Best Storytelling Brands
Editor’s Note: This post was originally published on September 27, 2019, and was updated for accuracy and comprehensiveness on
Talking Shop: Going the Extra Mile with Side Kicks
When your average customer is willing to drop thousands of dollars for one pair of shoes, it’s worth keeping
Why Waiting to Launch a Loyalty Program is Costing You Money
Editor’s Note: This post was originally published in 2016 and was updated for accuracy and comprehensiveness on November 17,
