How to Improve Your Average Loyalty Redemption Rate
Redemption rate is the best leading indicator of whether your loyalty program is healthy or not. That’s because it
Alex McEachern
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Why You Should Always Be Thanking Customers
As an ecommerce merchant, you’re probably wondering what you can do to show your customers some gratitude for their
Why Tiered Programs Are Great for Customer Loyalty
The best brand communities in the world use the power of VIP tiers to increase customer loyalty. Tiers are a
How to Name Your Loyalty Point Currency
Editor’s Note: This post was originally published in March, 2016 and was updated for accuracy and comprehensiveness on Nov
Starting a Loyalty Program? Simplicity is Key at Launch!
Editor’s Note: This post was originally published October 11, 2017 and was updated for accuracy and comprehensiveness on September
A History of Loyalty Programs, and How They Have Changed
Loyalty and rewards programs have become commonplace in today’s society. Both traditional brick and mortar stores and ecommerce sites
Your Loyalty Program's Number One Mistake
So you have a loyalty program (or want to build one) - amazing! There are dozens of reasons a loyalty
How to Build the Perfect eCommerce VIP Program
If you are looking to create a loyalty program, chances are that you have stumbled across a program that takes
The Easy Way to Calculate Customer Lifetime Value
Editor’s Note: This post was originally published in May 2015 and was updated for accuracy and comprehensiveness on August
How to Increase Loyalty Program Participation
Loyalty program participation and enrollment are two completely different things, even if many of us choose to ignore it. Participation
The Top eCommerce Blogs & the eCom Experts Behind Them
There are a ton of great ecommerce resources out there! You have: podcasts, ebooks, video shows, blogs, and more. With
How to Turn an eCommerce Shopper Into a Loyal Customer
To answer this question we first have to establish “What is a loyal customer?” We need to know what they
