Tim Peckover is the Sr. Manager of Marketing & Community at Smile. A proud father of 3, he is passionately nerdy about ecommerce, copywriting, design, and technology.
We’re going to say something you might not like to hear: 🛍️Black Friday isn’t about sales—it’s about building customer relationships and strengthening your brand community. Controversial, we know. After all, ecommerce...
Imagine having customers that continue to engage with you beyond your products. This is a...
Despite what you might hear, loyalty programs do work — but only for businesses that can...
Marketing is constantly evolving. Where customers used to be passive listeners, they’re now starting...
When you consider the path that brands take on the journey to success, the most...
When we think about our favorite brands, we only know a lot of them exist...
If you’re looking to get a tasty sandwich and also earn some rewards while...
