Should You Have a Referral Program, Affiliate Program, or Both?
Today’s top brands know that if they want to succeed, they need to look at the maximum potential of
Gabrielle Policella
Gabrielle's expertise in ecommerce and loyalty spans writing for Shopify apps and merchants, publishing 100+ actionable, data-driven blogs.
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How to Get Customer Feedback Online
Think about the last time you shopped in person at your favorite store. Chances are the cashier asked you a
How to Grow Your Small Business with Loyalty Marketing
Any small ecommerce store owner knows that loyalty is the customer journey goal you’re aiming for. You want customers
What is the Digital Marketing Trifecta and Why Does it Matter?
Ever wonder why the digital world can be so confusing and intimidating? Us too. SEO, CRM, CTR, CAC, SQLs…so.
Our Favorite eCommerce Loyalty Explainer Pages
When you’re designing an ecommerce loyalty program, there are many things you need to consider. Things like your program’
What is A/B Testing with Practical Ecommerce Examples
Experimenting is a great way to improve your business - and we’re not talking about the exploding volcano experiments
5 Examples of Experiential Rewards for Luxury Brands
What is it that drives customers to shop with luxury brands? Despite the higher quality, in most cases, it’s
What is Omnichannel Marketing and How to Implement it for Your Ecommerce Store?
Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard
What is Sustainable Growth for Small Businesses?
The faster you can make new sales and grow your brand the better, right? Not necessarily. In order to ensure
What is Customer Acquisition and Why is it Important for Sustainable Growth?
For any entrepreneur, getting your first customer is definitely something to celebrate. You’ve been working for months, or maybe
5 Examples of the Best Customer Engagement Campaigns
As a consumer, we are exposed to thousands of brands every single day. Whether we’re scrolling through social media
Rewards Case Study: Nike Membership
If you’ve ever interviewed for a marketing position, chances are you may have been asked the classic question: “What
