What is Customer Loyalty?
Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones
Gabrielle Policella
With 6+ years in ecommerce and loyalty, Gabrielle is Smile.io’s Content Marketing Specialist. Her expertise spans writing for Shopify apps and merchants, publishing 100+ actionable, data-driven blogs.
Latest
Talking Shop: Itzy Ritzy’s Baby Steps to Big BFCM Success
Welcoming a new member to the family is such an exciting time. New parents feel a range of emotions when
5 Loyalty Program Strategies For Shopify Plus Stores
From DTC to brick-and-mortar retail stores, millions of ecommerce brands are choosing Shopify as their platform. With innovative technology and
Celebrate World Mental Health Day with 10 Wellness Brands
Gone are the days when “mental health” or “mental illness” were taboo topics to be avoided at all costs. Just
7 Loyalty Program Examples in the Pet Supplies Industry
Our pets have a special way of capturing our hearts, and let’s face it, our wallets. Anyone who has
Talking Shop: Keep Customers Coming Back Like Oatopia
Inspired by her desire to help others lead a healthy lifestyle, Tamar Coleman decided to create the product she was
8 Brands to Help You Celebrate International Literacy Day
Basic literacy skills are something many of us take for granted. With the growing digital divide and more students learning
10 Examples of Customer Retention Campaigns
Customer retention is the key to fostering genuinely loyal customers. These customers make more purchases than one-time shoppers, promote your
How to Calculate Average Order Value and 5 Tips to Increase It
Increasing your customer’s average order value will increase your ecommerce store’s profitability. At first, this seems very logical
Talking Shop: Dr. Sam’s Simplifies Skincare and Ecommerce App Integrations
Skincare is a journey, and for some, an overwhelming one. But what if it didn’t have to be? That’
The Best Ecommerce Customer Loyalty Programs by Industry
Loyalty programs are one of the best ways to build your brand community—the ultimate retention tool for businesses in
Talking Shop: Email Marketing Best Practices with Klaviyo
If there’s any form of digital marketing that widely debated by experts, it’s email marketing. Some marketers think
