The 8 Best Brand Communities (And How To Build One)
Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand
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The 10 Best Storytelling Brands
Editor’s Note: This post was originally published on September 27, 2019, and was updated for accuracy and comprehensiveness on
How Small Brands Can Play Big With Holiday Packaging
The holiday season is a unique opportunity for small brands to shine, as customer sentiment is malleable, and word-of-mouth referrals
Talking Shop: Going the Extra Mile with Side Kicks
When your average customer is willing to drop thousands of dollars for one pair of shoes, it’s worth keeping
How to use a Loyalty Program as an Event-Based Marketing Tool
A loyalty program adds value to your existing marketing strategies and contributes to your overall business growth. Ecommerce brands with
Why Waiting to Launch a Loyalty Program is Costing You Money
Editor’s Note: This post was originally published in 2016 and was updated for accuracy and comprehensiveness on November 17,
What is Customer Loyalty?
Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones
What is First-Party Data and Why Focus on it in 2025
You've just clicked into this blog post, arriving through one of several pathways – perhaps an email, a direct
Traditional Loyalty Programs Work — And We Can Prove It
Despite what you might hear, loyalty programs do work — but only for businesses that can support them. Just as a
Talking Shop: Itzy Ritzy’s Baby Steps to Big BFCM Success
Welcoming a new member to the family is such an exciting time. New parents feel a range of emotions when
5 Loyalty Program Strategies For Shopify Plus Stores
From DTC to brick-and-mortar retail stores, millions of ecommerce brands are choosing Shopify as their platform. With innovative technology and
The Ultimate Guide to Setting Up a Shopify Loyalty Program
So you want to set up a loyalty program that generates revenue and brand loyalty? The TL;DR is that
