![The Psychology Behind a Tiered VIP Program](https://blog.smile.io/content/images/2018/The%20Psychology%20Behind%20a%20Tiered%20VIP%20Program/Psychology-Behind-VIP-Feature.png)
The Psychology Behind a Tiered VIP Program
VIP programs have become extremely popular with many of the world’s largest brands. Starbucks, Sephora, and Nordstrom have all built highly motivating, engaging customer experiences with multi-tiered reward programs that resonate with all kinds...