8 Mistakes That Could Be Killing Your Lead-In Offer
A lead-in offer is a modern take on the age-old marketing technique of a loss leader. You give something away for free to get the attention and contact information of people who might buy your...
Richard Kinsey is a marketing specialist at Money Crashers, a website that develops a community of people who are trying to make financially sound decisions.
A lead-in offer is a modern take on the age-old marketing technique of a loss leader. You give something away for free to get the attention and contact information of people who might buy your...