The Death Spiral of Discounting
Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google first started tracking search results in 2004, the number of searches made for terms like...
Kirsten Burkard
How to Build Emotional Connections When You're Separated by a Screen
We’re sure you can think of a few brands that you will shop with...
How Gamification Can Improve Your VIP Loyalty Program
You may have heard of the term “gamification” within ecommerce or business. If you haven’...
Why Value-Add Marketing is the Only Marketing Worth Doing (and How to Get Started)
Ads are everywhere! From our phones to other traditional media outlets like print and television,...
10 Reasons Customers Are Abandoning Your Loyalty Program (and How to Save Them)
If you’re anything like me, you’re probably part of dozens of reward programs....
The Top 10 Best Customer Experiences (and What You Can Learn From Them)
Think about the last great customer experience you had. What made it so amazing? Was...
The Psychology Behind a Tiered VIP Program
VIP programs have become extremely popular with many of the world’s largest brands. Starbucks,...
