The Death Spiral of Discounting
Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google
Kirsten Burkard
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How to Build Emotional Connections When You're Separated by a Screen
We’re sure you can think of a few brands that you will shop with regardless of sales, discount codes,
Why Value-Add Marketing is the Only Marketing Worth Doing (and How to Get Started)
Ads are everywhere! From our phones to other traditional media outlets like print and television, brands are constantly fighting for
10 Reasons Customers Are Abandoning Your Loyalty Program (and How to Save Them)
If you’re anything like me, you’re probably part of dozens of reward programs. On the other hand, if
The Top 10 Best Customer Experiences (and What You Can Learn From Them)
Think about the last great customer experience you had. What made it so amazing? Was it something about the atmosphere?
The Psychology Behind a Tiered VIP Program
VIP programs have become extremely popular with many of the world’s largest brands. Starbucks, Sephora, and Nordstrom have all
Does Color Psychology Impact Customer Loyalty?
When it comes to customer loyalty, there are countless resources that discuss the different ways you can build lasting relationships
How Long Does It Take to Start a Loyalty Program?
It’s no secret that customer retention is a big deal. As the ecommerce world continues to evolve, more and
The Future of Loyalty Programs
No matter how good an idea is, chances are it won’t succeed unless it’s adaptable. Even a successful
Customer Experience Spotlight: Patagonia
When I was younger, my brothers and I were obsessed with a National Geographic VHS tape our Dad had. While
