Any marketing initiative that your store engages in is an extension of your brand. You want the communication and offers to be consistent with what your brand ultimately stands for. This can be the language,...
Referral programs and points programs are often seen as two separate initiatives with different goals:...
Editor’s Note: This post was originally published on May 19, 2015 and was updated...
The difference between a good loyalty program and a stellar one is taking some time...
Is your online business a hunter/gatherer or farmer? Without a bit of context, you...
When it comes to comparing offline and online shoppers, it seems like everyone has an...
We all know that one person. The person that just can’t believe you do...
