You can have the best loyalty program in the world, but it won’t matter if nobody knows about it. Great loyalty programs have two characteristics—a financially incentivizing configuration and effective communication.  

A loyalty landing page on your website is the perfect opportunity to communicate your program’s value. Effective loyalty explainer pages should:

  1. Excite customers about the program's benefits. 
  2. Explain how the program works and how to participate.
  3. Convince the customer to participate.

With over 100,000 commerce merchants trusting Smile.io with their rewards programs, we’ve seen our fair share of loyalty landing pages—some great and some not so great. 

That’s why we’ve compiled 100 of the best commerce loyalty landing page examples from brands like Sephora, Kith, Starbucks, PetSmart, Riversol, Kiehl’s, Jimmy Joy, and many many more. And we’re giving away the list. For free.

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