Your customers care about more than just the products in the shopping cart. They care about the values that are part of your brand story, the causes you stand behind, and the impact their purchase is going to have on the world around them. There’s a reason social responsibility is such a valuable customer retention tool.
But what if there was a way you could use your brand’s commitment to doing good, whether longstanding or a newfound vigor, to help build brand loyalty while also increasing your bottom line?
That’s why we’re so excited to announce the latest Smile App - Shop for Good by DailyKarma! With this powerful new integration, combining the community-building power of a rewards program with the impact of charitable giving will make everyone a winner.
“We are thrilled to join forces with Smile. Our integration allows brands to easily reward customers for giving back by connecting their loyalty programs with cause marketing campaigns." - Patricia Dao, CEO of DailyKarma
How it works
Getting started with Smile and Shop for Good couldn’t be easier. In just a few clicks you’ll be on your way to rewarding your customers for making charitable donations!
Install the Shop for Good by DailyKarma app in Smile Admin
Head over to the Smile App store and select Shop for Good from our App Listing. All you need to do from here is click “Install” and then authorize Shop for Good to sync your rewards program with the charitable donations you’ve set up in the Shop for Good admin.
Once you’ve authorized your accounts, these reward types will automatically be set up in your rewards program:
- Make a donation to receive points
- Round up your purchase to receive points
- Make any donation to receive points
Of course, you can edit each Shop for Good campaign reward individually to set the specific donation and reward amounts you’d like for each.
Using Shop for Good by DailyKarma and Smile together makes it easier than ever to make shoppers associate shopping with your brand and having a positive impact on the world.
Make social responsibility rewarding
Rewarding your customers gives them a psychological and emotional buzz that makes them want to keep doing it, and the same thing happens when they give to charity.
Letting customers know then that their giving will have double the impact (charity + rewards) is an important step to make sure that they take advantage of the opportunity to give whenever it presents itself.
Even a small reminder in the cart can go a long way in bridging the connection between the value of giving with the value they can receive from your loyalty program in return.
Integrating Shop for Good with your Smile rewards program helps personalize the reward experience for your customers, solidifying the feel-good emotions that come to mind when they think of your brand. In turn, they’ll not only be more likely to keep coming back for future purchases, but will be more willing to share your brand with their friends and turn social responsibility into a customer acquisition channel for you.
As a bonus -- by using an authentic mission-driven narrative to communicate with their loyal shoppers, brands strengthen their bond with their socially conscious consumers while driving impact for the causes they care about." - Patricia Dao, CEO of DailyKarma
Learn more about integrating Smile with the Shop for Good by DailyKarma app in their Help Documentation.
Ready to get started with Shop for Good by DailyKarma and Smile?
Install the Shop for Good by DailyKarma Smile App now and start using reward messaging to drive program engagement.
If you have a suggestion of another app you want to see added, please fill out our app suggestion form.