What Kind of Rewards Program Should Your Brand Use?
Not too long ago, rewards programs were synonymous with classic points programs. Since then, customer preferences and competitive landscapes have
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What You Can Learn From the 5 Best Referral Programs On the Planet in 2025
There are few things as comforting as good advice from a friend. Whether they’re giving you pointers for your
How Do You Know If Your Rewards Program Is Working?
Building a brand community with a rewards program is by far the best retention strategy to grow your business and
Is Positive Reinforcement the Secret to Customer Behavior?
Knowing what motivates your customers to engage with your brand is a huge part of building a community they want
CLV to CAC Ratio - Calculating and Understanding the Magic Metric
Learning to calculate industry metrics is extremely important if you want to grow as a business owner. The thing is,
Defining The Three Types of Customer Commitment
You don’t have to look much further than the different definitions of commitment to see that, depending on the
How to Use the Sunk Cost Effect to Motivate Your Customers
Have you ever wondered why a friend keeps returning to a relationship that clearly isn’t working? Maybe you’ve
