If you’re a regular around here you may have noticed us mention something called Talking Shop. That would be the Smile Rewards newsletter where we share stories and lessons learned from seasoned entrepreneurs and experts to help small businesses grow sustainably.
We sat down with Larry Galante, Smile Rewards’ Growth Marketing Manager who is the one pulling all the strings to get Talking Shop into your inbox each month. Larry shared his favorite memories from the businesses featured, as well as what’s in store for Talking Shop.
If this sounds like something you’re into, keep on reading to find out all the details on the Smile newsletter, Talking Shop.
What is Talking Shop?
Talking Shop is the official Smile.io newsletter where we dive deep into ecommerce topics and share practical insights from small business owners. Each month we chat with amazing entrepreneurs from around the globe and share their stories. With over 100,000 merchants using Smile.io on their ecommerce websites, we promise there’s no shortage of unique brands to learn from.
- Larry Galante, Growth Marketing Manager at Smile.io
In each issue of Talking Shop, you can expect tips and tricks from the business owner, an inside scoop on their brand’s story, and some relevant resources from the Smile.io blog! And don’t worry, we promise not to spam your inbox. We share one issue a month, jam-packed with inspirational content and direct quotes.
Why we created Talking Shop
We launched Talking Shop in March 2022 to share our merchants’ stories with as many people as possible. Let us give you a quick rundown of the details.
Who is the audience? You, your brother, that barista you really like. In short, anyone who’s interested in getting a behind-the-scenes look at how ecommerce businesses operate. If you’re a small business owner, you’ll find tons of valuable tips and tricks and if you’re an avid online shopper, you can discover amazing small businesses to support. Talking Shop is for all small biz supporters.
What is the goal? Talking Shop aims to be a resource for small business owners and a place to highlight ecommerce brands. We’re all about focusing on entrepreneurial education and championing brands. Here at Smile.io, we’re lucky enough to talk to thousands of amazing ecommerce entrepreneurs each year. Talking Shop is our way of sharing their stories with you!
What’s the format? Each newsletter begins with a brief introduction to the brand and owner, followed by their three top tips for other small business owners. Then we get into it with a deep dive focused on a specific ecommerce-related topic like influencer marketing or customer acquisition. We’ll share direct quotes from the founder, as well as Smile.io’s advice on the subject. We wrap it all up with some links to Smile resources from the blog or Help Docs and a video from the brand or Smile! It sounds like a lot but we know you’re busy, so we promise it’ll be less than a 5-minute read.
Sharing incredible stories one merchant at a time
Since launching Talking Shop in March 2022, we’ve been able to interview 9 amazing small business owners from around the globe. We’ve covered topics such as “how to market your loyalty program” and “running a business on your own as a solopreneur”. Each story we get to tell is unique and full of valuable lessons.
- Larry
If you’re thinking about launching a business or already have a business, you won’t want to miss out on these valuable insights from other founders who have gone through their own journeys.
Learn from their mistakes, get inspired by their wins, and find a community of like-minded individuals to connect with.
“One of my favorite stories from Talking Shop was about Clémence Organics. Their origin story was inspiring, and I loved their deep commitment to sustainability, truly incorporating it into every aspect of their business,” Larry tells us.
The latest #TalkingShop is here! 🌱
— Smile.io (@smilerewards) February 1, 2023
How do you get new customers? @fllorencekwok of Jelcie Nails shares what she's learned, including:
- think like an influencer
- don’t just “copy + paste” your content
- sometimes, less is more
Read the whole issue: https://t.co/o38vkqQscE pic.twitter.com/O7UQvednCV
From a pancake brand inspired by years of family breakfasts to a plant-forward food delivery service created in response to her sisters’ rare illness, the brands featured in Talking Shop are nothing short of amazing. Subscribe today so you don’t miss out on the next great story!
What’s in store for Talking Shop?
Everything we do here at Smile.io is to make the lives of small business owners easier–and Talking Shop is no different.
- Larry
So subscribe and keep an eye on your inbox for more amazing entrepreneurial journeys, advice, and insights. We may also get a makeover to add an extra dose of beauty to your inbox. So don’t miss out and subscribe today!
