Smile's new Sidekick app extension is live for Shopify merchants. Loyalty data that merchants already track in Smile like repeat purchase rate, member LTV, VIP status, point redemption, and referral revenue, can now be queried in conversation with Shopify's AI assistant, directly from the admin. For mid-market and enterprise Shopify Plus brands, that turns a multi-step loyalty analytics review into a single question.
What Smile's Sidekick App Extension does for Shopify merchants
Smile’s Sidekick App Extension lets Shopify and Shopify Plus merchants query their loyalty program data directly through Shopify’s AI assistant, Sidekick.
At launch, merchants can ask Sidekick how their loyalty program is performing across five areas: business growth, performance benchmarks, customer segments, points activity, and referrals. That covers loyalty-driven revenue, Smile ROI, points redemption rates, how members compare to non-members on AOV and purchase frequency, monthly points activity, and referral revenue and conversion rates.
Examples of what merchants can ask Sidekick:
- “What’s my loyalty-driven revenue over the last 30 days?”
- “How do my members compare to non-members on customer lifetime value?”
- “What’s my points redemption rate, and is it healthy?”
- “What’s my referral revenue this month?”
Sidekick returns answers in natural language, with the merchant’s currency, a data freshness timestamp, and contextual notes when part of the program isn’t active.
— Mike Rossi, CEO & Co-Founder, Smile
Why Shopify Sidekick matters for enterprise and Shopify Plus merchants
For enterprise teams running loyalty at scale, the value shows up in speed and convenience. Rich data - rarely accessible - is now just a question away in the Shopify admin.
Strategy leaders can pressure-test program performance during a meeting. Marketing executives can check whether a new VIP tier is impacting customer behavior before signing off on a campaign. The people closest to the customer can ask directly, instead of waiting on an analyst to pull a report.
It also means loyalty data finally lives where the rest of a merchant's Shopify decisions are made. No context-switching into a separate analytics tool. Sidekick pulls loyalty insight into the same flow as everything else in the store admin.
Get loyalty insights inside Shopify with Smile for Shopify Plus
Smile's enterprise team works with leading brands to help rethink how loyalty fits into their broader growth stack: from program design to data activation across Shopify. If your team is exploring what an AI-native loyalty program looks like, book time with our enterprise team.
