Our friends at Recart just dropped the State of SMS Report 2025 – and trust us, it’s a must-read for every DTC brand. Using their AI shopper, they went undercover and subscribed to hundreds of top ecommerce brands, tracking 7,492 real popups and over 30,000 follow-up text messages to see exactly how the best teams are actually using SMS in the wild.
What we’ve learned: The most successful brands use SMS intentionally, only sending 3-5 texts per month. This way they stay connected with their customers without overwhelming them. The key? They send messages that feel personal, not pushy – whether it’s perfectly timed product drops, friendly reminders, or offers that feel relevant rather than repetitive.
At Smile, we believe that loyalty is the perfect complement to that strategy. As we shared in the report:
Inbox fatigue is real – customers are drowning in promo emails. SMS cuts through the noise. At Smile, we love brands using it for loyalty and retention. It’s your most personal channel – you’re in their pocket. Use it to delight: birthdays, bonus points, exclusive offers. Make SMS your loyalty hotline.
Rob Domagala, Smile.io
SMS isn’t just another way to sell – it’s a way to surprise, celebrate, and foster connection. When brands use it to highlight rewards or share exclusive moments, every message becomes an experience.
If you’re ready to see what’s working in SMS today (and how loyalty can make it even more powerful), check out the full State of SMS Report from Recart.
👉 [Download the FREE report now!]
