The #1 Mistake Ecommerce Brands Make With Retention
In a recent video, ecommerce founder Jordan shared how his eight-figure brand nearly collapsed, not because of a lack of
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How Top DTC Brands Use SMS - and Why Loyalty Makes it Even Better
Our friends at Recart just dropped the State of SMS Report 2025 – and trust us, it’s a must-read for
How to Increase Retention Without Discounts: 5 Proven Strategies for Shopify Brands
Most brands chase growth through discounts but that’s not sustainable. The real unlock for Shopify founders is building a retention engine that keeps customers coming back without cutting prices.
Escaping the Acquisition Death Spiral: Retention Strategies for Ecommerce Brands
Many ecommerce brands that appear successful on the surface are struggling behind the scenes. They’re pouring more and more
Why Loyalty Belongs in Your Stack Now
Acquisition is expensive. If you’re buying clicks and not capturing email, SMS, or loyalty data, you’re basically pouring
How Smile Is Helping Brands Ditch Discounts and Build Healthier Businesses
Too many brands rely on constant discounts to drive sales but at the cost of long-term growth. Smile is helping ecommerce businesses shift from promos to loyalty-driven retention strategies that build stronger, healthier brands.
How Klaviyo, Gatsby, Fluency Firm, and Smile.io are Rethinking Retention Across the Customer Journey
Ecommerce growth in 2025 isn’t about acquisition, it’s about retention. Learn how Klaviyo, Gatsby, Fluency Firm, and Smile.io help brands personalize messaging, build loyalty, activate communities, and unify data to turn one-time buyers into lifelong fans.
How to Build a High-Performing BFCM Lifecycle Marketing Strategy in 2025
Black Friday and Cyber Monday (BFCM) are two of the biggest moments in the retail calendar and they’re only
From One-Time Buyer to Lifelong Customer: The Ecommerce Retention Playbook
In the fast-paced world of ecommerce, customer retention is crucial. It's not just about making a sale. It&
How to Build a Winning Loyalty Campaign: A Guide to Customer Loyalty Marketing Programs
Learn how to build a winning loyalty campaign that drives repeat purchases and boosts customer retention. Explore real-world examples, key strategies, and tips for creating loyalty marketing programs that deliver long-term results.
The Ultimate Guide to Loyalty Program Examples: Real Brands, Real Results
Loyalty programs that actually work. 15+ brand examples, key takeaways, and a framework to build your own.
How Consumer Loyalty Programs and Customer Loyalty Plans Build Repeat Buyers
In the competitive world of business, customer loyalty programs, like those facilitated by platforms such as Smile.io have emerged
