How a Strong Brand Community Builds Switching Barriers
Whether you know it or not, switching barriers play a role in every buying decision you make. From the car you drive to the phone you use, switching barriers are built into our purchases to...
Matt Fish
New Smile App: Re:amaze
When running a business, your main focus should always be on making sure your customers...
What YouTube Stars Can Teach You About Loyalty
If you asked an 8 year old what they wanted to be when they grew...
The Psychology of Reciprocity and Rewards
The theory of reciprocity is a concept as old as time. In fact, the oldest...
New Smile App: Stamped
The best way to convince your customers of the quality of your products is with...
New Smile App: Conversio
Social proof is the best way to encourage trust in your brand, and the most...
How to Build a Rewards Program for Premium Products
As competition grows, more ecommerce merchants are engaging in a “race to the bottom,” using...
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Learn how to grow your ecommerce brand from expert entrepreneurs
Each issue of Talking Shop, we’ll dive deep into a single ecommerce-related topic to share practical insights from small businesses like you.
